Sales and Key Strategies to Skyrocket your Business

A 6-week/6 Module Course offered by the Matchmaking Institute

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Instructor: Megan Buquen

Cost $2,500 (Conference Special $1,500 for registration at the conference. Valid price until March 15th, 2019)

Course Start Date: Thursday April 25th 1-2pm EST, Course dates May 2nd, 9th, 16th, 23rd and 30th, 2019


Module 1:

Strategies on how to set and increase your membership prices. Optimize your time so you will be working less and make more!

Topics Covered include:

  • Money mindset, your perceived value
  • Branding
  • What’s ‘Your Number’
  • Consumers perception of your prices
  • How do I change my price and website?
  • Duplicating what others did in the industry
  • Success stories we can follow

Module 2:

Understanding and optimizing lead generation and effective ways to cultivate strong leads with and without a budget. 

Topics Covered include:

  • How to utilize linked, facebook, and instagram
  • Effective PR campaigns- which publications bring in the most revenue, which ones are a waste of time
  • Examination of sample monthly revenues using different PR campaigns
  • Pros and Con of Large vs. small PR agency

Module 3:

How to write a strong sales contract for both domestic and international memberships. 

Topics Covered include:

  • What guarantees ‘to have’ and ‘not have’ in your contract
  • Setting Expectations both verbal vs in the contract
  • Refunds vs. no refunds
  • How to keep a customer from writing bad reviews
  • Guaranteeing dates
  • Including locations
  • Example contracts

Module 4:

Benefits of collaborations within the industry.

Topics Covered include:

  • Strategic partnerships
  • Opening new markets
  • Increasing Revenue
  • Shared marketing campaigns
  • New branding strategies

Module 5:

Benefits of creating a strong business plan.

Topics Covered include:

  • How to outline and create an effective business plan
  • Strategic guideline to track effective progress
  • Tools to maintain future business goals
  • Maintaining momentum and progress after course completion
  • Creation and outline of your business plan

Business plan outline will be created and include a 3-5 page strategy broken down into the following sections:

  • Vision- What do you see this business becoming (in x years)?
  • Mission/ Business Overview- How you intend to achieve your vision
  • Pricing Strategy- Implementing methods discussed
  • Sales and Advertising- Choosing strategies
  • Objectives- Creating a matrix for success by a time frame
  • Action plan- Listing action items

Homework: Create business plan outline to present at the next class.


Module 6:

Prevention of Individual Business Plans

Final Session will include:

  • The ‘hot seat’ for honing individual strategies and goals
  • Individual presentations will be 10 minutes long followed by an open discussion panel with productive feedback, helpful ideas, and winning strategies to implement for an effective final business plan

The intent of the final class is to set strategic priorities, develop milestones, manage change, create accountability, and align your business for future success!!

Grab Your Spot!

This 6-module program begins April 25th, 2019! Be sure to secure your spot and get ready to learn a unique skill set that will dramatically impact your clients and your business.

Get started now!

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