[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Raleway”]
Instructor: Megan Buquen
Cost $2,500 (Conference Special $1,500 for registration at the conference. Valid price until March 15th, 2019)
Course Start Date: Thursday April 25th 1-2pm EST, Course dates May 2nd, 9th, 16th, 23rd and 30th, 2019[/text_block]
[text_block style=”style_1.png” align=”center” font_size=”30″ font_font=”Oswald” font_style=”bold” top_padding=”20″ bottom_padding=”20″]Module 1:[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”25″ font_font=”Raleway” font_style=”bold”]
Strategies on how to set and increase your membership prices. Optimize your time so you will be working less and make more!
[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Raleway”]Topics Covered include:[/text_block]
- Money mindset, your perceived value
- Branding
- What’s ‘Your Number’
- Consumers perception of your prices
- How do I change my price and website?
- Duplicating what others did in the industry
- Success stories we can follow
[text_block style=”style_1.png” align=”center” font_size=”30″ font_font=”Oswald” font_style=”bold” top_padding=”20″ bottom_padding=”20″]Module 2:[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”25″ font_font=”Raleway” font_style=”bold”]
Understanding and optimizing lead generation and effective ways to cultivate strong leads with and without a budget.
[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Raleway”]Topics Covered include:[/text_block]
- How to utilize linked, facebook, and instagram
- Effective PR campaigns- which publications bring in the most revenue, which ones are a waste of time
- Examination of sample monthly revenues using different PR campaigns
- Pros and Con of Large vs. small PR agency
[text_block style=”style_1.png” align=”center” font_size=”30″ font_font=”Oswald” font_style=”bold” top_padding=”20″ bottom_padding=”20″]Module 3:[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”25″ font_font=”Raleway”]
How to write a strong sales contract for both domestic and international memberships.
[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Raleway”]Topics Covered include:[/text_block]
- What guarantees ‘to have’ and ‘not have’ in your contract
- Setting Expectations both verbal vs in the contract
- Refunds vs. no refunds
- How to keep a customer from writing bad reviews
- Guaranteeing dates
- Including locations
- Example contracts
[text_block style=”style_1.png” align=”center” font_size=”30″ font_font=”Oswald” font_style=”bold” top_padding=”20″ bottom_padding=”20″]Module 4:[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”25″ font_font=”Raleway” font_style=”normal”]
Benefits of collaborations within the industry.
[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Raleway”]Topics Covered include:[/text_block]
- Strategic partnerships
- Opening new markets
- Increasing Revenue
- Shared marketing campaigns
- New branding strategies
[text_block style=”style_1.png” align=”center” font_size=”30″ font_font=”Oswald” font_style=”bold” top_padding=”20″ bottom_padding=”20″]Module 5:[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”25″ font_font=”Raleway”]
Benefits of creating a strong business plan.
[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Raleway”]Topics Covered include:[/text_block]
- How to outline and create an effective business plan
- Strategic guideline to track effective progress
- Tools to maintain future business goals
- Maintaining momentum and progress after course completion
- Creation and outline of your business plan
[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Raleway”]Business plan outline will be created and include a 3-5 page strategy broken down into the following sections:[/text_block]
- Vision- What do you see this business becoming (in x years)?
- Mission/ Business Overview- How you intend to achieve your vision
- Pricing Strategy- Implementing methods discussed
- Sales and Advertising- Choosing strategies
- Objectives- Creating a matrix for success by a time frame
- Action plan- Listing action items
[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Raleway”]Homework: Create business plan outline to present at the next class.[/text_block]
[text_block style=”style_1.png” align=”center” font_size=”30″ font_font=”Oswald” font_style=”bold” top_padding=”20″ bottom_padding=”20″]Module 6:[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”25″ font_font=”Raleway”]
Prevention of Individual Business Plans
[/text_block]
[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Raleway”]Final Session will include:[/text_block]
- The ‘hot seat’ for honing individual strategies and goals
- Individual presentations will be 10 minutes long followed by an open discussion panel with productive feedback, helpful ideas, and winning strategies to implement for an effective final business plan
[text_block style=”style_1.png” align=”left” font_size=”20″ font_font=”Raleway”]The intent of the final class is to set strategic priorities, develop milestones, manage change, create accountability, and align your business for future success!![/text_block]