It\u2019s also a time of gift giving to let the people we love most know we appreciate them. And when we give gifts, it impacts our overall wellbeing, as well. <\/span>Increasing production of dopamine, serotonin, and oxytocin in the brain will – quite literally – boost your mood.<\/b> One of the easiest ways to get that \u201chappiness high\u201d is by giving to others. <\/span><\/p>\n But when it comes to business, it seems that the holidays can be seen as a time to get more \u201cbuyers\u201d. It\u2019s not your fault and it\u2019s also not a \u201cbad\u201d idea entirely. We have been programmed by Black Friday deals (starting on Thanksgiving!) and never-ending shopping incentives. And people <\/span>do<\/span><\/i> buy. <\/span>But what if you offered \u201cgifts\u201d this season that impacted your fans, followers, and clients in a real way? <\/b>The kind that could skyrocket your relationships with your fans and followers for the New Year? <\/span><\/p>\n Here\u2019s 3 ways to do just that\u2026<\/b><\/p>\n Your best clients are the people that have worked with you already. Whether it\u2019s a client you helped find their perfect match for or coached them as they decided to get back in the dating game after some time away, these people can spread the word about the good, life changing work that you do. It\u2019s the kind of marketing you literally can\u2019t get anywhere else. <\/span><\/p>\n So thanking your existing clients and customers is one of the smartest things you can do this holiday season.<\/b><\/p>\n Consider offering them a mini course or workshop to help them keep the love they\u2019ve found. You can even invite a few special clients you\u2019ve worked with into the office for a festive toast and thank them in-person. <\/span>Any of these gestures will be, not only, appreciated but will help you stand-out from so many emails and coupon codes.<\/b> And, as you already know, the best thing a client can do for you is tell others about your work. Reminding your current clients that they are valued and appreciated is a sincere and thoughtful way to further your business, without feeling \u201csalesy\u201d. <\/span><\/p>\n There is nothing wrong with a holiday discount and making it easy for someone in need of your services or products to buy from you. But throwing a bunch of ideas up at the wall and hoping it will stick isn\u2019t the best idea when you are running a boutique business. <\/span>Take a look at the most valuable thing about your business (hint: it\u2019s you!).<\/b> In this digital world, we constantly get lost in posts, hashtags, videos, boomerangs – you name it – and forget that connecting with our audience and potential customers,<\/span> one-on-one<\/span><\/i>, offers something truly immeasurable. <\/span><\/p>\n So this season considering offering a discount on a consultation with you.<\/b> Clearly explain what they will get \u00a0– how it will impact them in the year to come and one or two ways they can start implementing as soon as they hang up the phone, walk out of your office, or log out of that Zoom call. <\/span>This kind of thoughtful discount makes it simple for potential clients and customers to understand your value, insights, and expertise<\/b> – and how it can change their life for the better. <\/span><\/p>\nA Gift of Gratitude<\/span><\/h4>\n
Thoughtful Discount<\/span><\/h4>\n
Love Your List<\/span><\/h4>\n
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