{"id":11260,"date":"2019-09-03T04:01:02","date_gmt":"2019-09-03T04:01:02","guid":{"rendered":"https:\/\/matchmakinginstitute.com\/home\/?p=11260"},"modified":"2021-05-02T22:11:22","modified_gmt":"2021-05-02T22:11:22","slug":"5-deadly-marketing-mistakes-to-avoid-for-matchmakers","status":"publish","type":"post","link":"https:\/\/matchmakinginstitute.com\/home\/5-deadly-marketing-mistakes-to-avoid-for-matchmakers\/","title":{"rendered":"5 Deadly Marketing Mistakes to Avoid for Matchmakers"},"content":{"rendered":"

Marketing <\/span>drives<\/i><\/b> sales.<\/span><\/p>\n

That is the simple reason why marketing is important and necessary for all businesses, and especially for the matchmaking business.\u00a0<\/span><\/p>\n

Let\u2019s dive into the most common and deadly marketing mistakes matchmakers can make and how to avoid them.\u00a0<\/span><\/p>\n


\nMISTAKE #1 – NOT HAVING A MARKETING PLAN<\/b><\/p>\n

A common mistake most companies make is not having a marketing plan in place or just having a short-term marketing plan.<\/span><\/p>\n

Imagine this: You\u2019ve spent a lot of time researching the market and your competitors, designed a company logo, set the tone of your brand and identified your key selling feature as well as target audience – what a waste of time that would all be if it is not being promoted well.\u00a0<\/span><\/p>\n

Planning in advance will help you to prioritize marketing strategies to reach your targeted market, allocate the budget required and map out long and short team actionable goals.<\/span><\/p>\n

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MISTAKE #2 – HAVING A NON-SPECIFIC TARGET AUDIENCE<\/b><\/p>\n

Naturally in the matchmaking industry, our target audience are singles. However, there are many types of singles in your city. Is your business expertise suitable for <\/span>anyone<\/span><\/i> and <\/span>everyone<\/span><\/i> who is single or should you consider narrowing it down further?<\/span><\/p>\n