Instructor: Megan Buquen
Cost $2,500 (Conference Special $1,500 for registration at the conference. Valid price until March 15th, 2019)
Course Start Date: Thursday April 25th 1-2pm EST, Course dates May 2nd, 9th, 16th, 23rd and 30th, 2019
Instructor: Megan Buquen
Cost $2,500 (Conference Special $1,500 for registration at the conference. Valid price until March 15th, 2019)
Course Start Date: Thursday April 25th 1-2pm EST, Course dates May 2nd, 9th, 16th, 23rd and 30th, 2019
The Training Curriculum
Module 1:
Strategies on how to set and increase your membership prices. Optimize your time so you will be working less and make more!
Topics Covered Include:
Money mindset, your perceived value
Branding
What’s ‘Your Number’
Consumers perception of your prices
How do I change my price and website?
Duplicating what others did in the industry
Success stories we can follow
Module 2:
Understanding and optimizing lead generation and effective ways to cultivate strong leads with and without a budget.
Topics Covered include:
How to utilize linked, facebook, and instagram
Effective PR campaigns- which publications bring in the most revenue, which ones are a waste of time
Examination of sample monthly revenues using different PR campaigns
Pros and Con of Large vs. small PR agency
Module 3:
How to write a strong sales contract for both domestic and international memberships.
Topics Covered include:
What guarantees ‘to have’ and ‘not have’ in your contract
Setting Expectations both verbal vs in the contract
Refunds vs. no refunds
How to keep a customer from writing bad reviews
Guaranteeing dates
Including locations
Example contracts
Module 4:
Benefits of collaborations within the industry.
Topics Covered include:
Strategic partnerships
Opening new markets
Increasing Revenue
Shared marketing campaigns
New branding strategies
Module 5:
Benefits of creating a strong business plan.
Topics Covered include:
How to outline and create an effective business plan
Strategic guideline to track effective progress
Tools to maintain future business goals
Maintaining momentum and progress after course completion
Creation and outline of your business plan
Business plan outline will be created and include a 3-5 page strategy broken down into the following sections:
Vision- What do you see this business becoming (in x years)?
Mission/ Business Overview- How you intend to achieve your vision
Pricing Strategy- Implementing methods discussed
Sales and Advertising- Choosing strategies
Objectives- Creating a matrix for success by a time frame
Action plan- Listing action items
Homework: Create business plan outline to present at the next class.
Module 6:
Prevention of Individual Business Plans
Final Session will include:
The ‘hot seat’ for honing individual strategies and goals
Individual presentations will be 10 minutes long followed by an open discussion panel with productive feedback, helpful ideas, and winning strategies to implement for an effective final business plan
The intent of the final class is to set strategic priorities, develop milestones, manage change, create accountability, and align your business for future success!!